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XTEP INT'L Acknowledges Macro Environment Challenging, Plans to Open 1st Saucony Store in HK in Jan 2026
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XTEP INT'L (01368.HK) has announced its interim results. Its revenue from continuing operations rose by 7.1%, of which the professional sports segment, which primarily includes the Saucony brand, saw a revenue increase of 32.5%.

Believing that the momentum in the professional running segment will persist into 2H25, Dona Ding, XTEP INT'L's CFO, has maintained the full-year revenue growth forecast for this segment unchanged at 30-40%. Meanwhile, the company expects a 10% rise in annual earnings, with a dividend payout ratio kept at around 50%.

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In terms of stores, as of 1H25, the number of Xtep brand stores decreased by about 22 compared to the end of last year. Xtep Brand CEO Tian Zhong indicated that the company's current focus is not on opening a large number of stores but rather on store efficiency.

Meanwhile, the Saucony brand is expected to open its first store in Hong Kong in January 2026, though the company didn't disclose the location.

Tian added that he is still confident in the sports industry, especially as the running segment continues to grow rapidly, even though the macro environment is not optimistic and presents challenges.
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