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LI NING Opens First Independent Outdoor Category Store in Beijing: Report
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LI NING (02331.HK) will launch its first independent outdoor category store tomorrow (29th) at Chaoyang Joy City in Beijing, Chinese news broke.

Currently, Li Ning Outdoor has developed as a separate category business, becoming the latest part of Li Ning Group's "single brand, multi-category, multi-channel" strategy. This is of significant importance for Li Ning in expanding new categories and enhancing its sports scene layout.
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