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<Research>Citi: CHOW TAI FOOK Expects Fixed-price Gold Products to Contribute 33-35% of Sales This Yr
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CHOW TAI FOOK (01929.HK) achieved SSSG in 3QFY26, in line with the broker's expectations, Citi said in a research report. Although Citi believed the company's upward revision of its results guidance exceled market expectations, it considered the gross margin target to be conservative, as it is based on a gold price of USD4,500/ oz, 7% lower than the current price.

Chow Tai Fook's management anticipated that SSSG during the Lunar New Year period will reach low to mid-single digits, as some fixed-price products were sold in advance before the price increase in October. While the persistent rise in gold prices may affect sales of weight-based, fixed-price gold products will benefit and may drive overall sales during the Spring Festival. It was expected that fixed-price gold products will contribute 33-35% of the group's sales this year, with management aiming to raise the sales proportion to 35-40% within three years.

Related NewsDaiwa Raises TP of LAOPU GOLD (06181.HK) to HKD880, Maintains Buy Rating
The broker fine tuned its earnings forecast for Chow Tai Fook for 2026 to exceed the company's results guidance, maintaining a Buy rating with a target price of HKD18.2. In the Chinese gold jewelry industry, the preference order of Citi was LAOPU GOLD (06181.HK) with a target price of HKD1,119, LUK FOOK HOLD (00590.HK) with a target price of HKD35.2, and Chow Tai Fook.
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