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CN SAMR Urges E-commerce Platforms to Effectively Fulfill Primary Responsibilities, Close Regulatory Loopholes of 'Ghost Online Stores'
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China's State Administration for Market Regulation (SAMR) said at a press conference of State Council Information Office that it will organize and launch special intellectual property enforcement actions in emerging and e-commerce sectors, focusing on precise crackdowns against trademark infringement, patent counterfeiting and the misuse of geographical indications in parts such as online sales, live commerce and social commerce.

In 2024, the SAMR facilitated 81 major e-commerce platforms to reach the Self-Discipline Pact on Enhancing Intellectual Property Protection for E-commerce Platforms.

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This year, the SAMR will organize and conduct a review of the implementation progress of the convention, promoting the effective fulfillment of self-regulatory commitments by platforms and strengthening self-management and discipline in the industry.

In response to strong public concerns over 'ghost online stores', which involve false business address information and persistent law enforcement evasive practices such as inability to locate operators, the authorities will urge e-commerce platforms to effectively fulfill their primary responsibilities and close regulatory loopholes at the source.

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