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CN SAMR to Strictly Crack Down on Illegal Online Ads Activities Strongly Reflected by Public
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China's State Administration for Market Regulation (SAMR) issued the "Notice on Deepening the Governance of the Online Advertising Ecosystem" and the "Key Tasks for Rectifying Online Advertising Market Order", making comprehensive arrangements to deepen governance of the online advertising ecosystem.

It also decided to launch a six-month campaign to rectify order in the online advertising market.

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The notice stated that SAMR will step up rectification of order in the online advertising market, and strictly crack down on illegal online advertising activities that have drawn strong public complaints in accordance with the law, in order to safeguard market order in the online advertising sector.

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