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AS Watson, L'Oreal Paris Co-Develop Exclusive Beauty Product Launched in UK, to Expand to 14 Additional Markets
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AS Watson Group announced the launch of first-ever exclusive co-created beauty product with L'Oreal Paris.

The L'Oreal Paris Infallible Setting Mist Cherry Edition, based on the brand’s best-selling viral product, is a limited upgraded version exclusively developed, manufactured and launched for AS Watson, aiming to capture the fast-growing setting spray segment.

The product is currently live in the UK, with further rollout planned across 14 additional global markets, including nine in Europe, five in Asia and the Gulf Cooperation Council (GCC).

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