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新華時評:整治「幽靈外賣」 平台不能只賺錢不「守門」
國家市場監督管理總局對拼多多、美團、京東、餓了麼(淘寶閃購)、抖音、淘寶及天貓七家龍頭平台處以罰沒款合共35.97億元人民幣(下同),為自2015年修訂食品安全法以來面向平台開出的最大金額罰單,矛頭直指平台放任「幽靈外賣」違法行為。據《新華時評》指,此次巨額罰單釋放出加強線上食品安全監管的鮮明訊號:守護人民群眾「舌尖上的安全」,線上不是法外之地,平台不能只賺...
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新華時評:整治「幽靈外賣」 平台不能只賺錢不「守門」
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國家市場監督管理總局對拼多多、美團、京東、餓了麼(淘寶閃購)、抖音、淘寶及天貓七家龍頭平台處以罰沒款合共35.97億元人民幣(下同),為自2015年修訂食品安全法以來面向平台開出的最大金額罰單,矛頭直指平台放任「幽靈外賣」違法行為。據《新華時評》指,此次巨額罰單釋放出加強線上食品安全監管的鮮明訊號:守護人民群眾「舌尖上的安全」,線上不是法外之地,平台不能只賺錢不「守門」。

「幽靈外賣」是指電商平台未依法履行資質審查義務,放任縱容偽造或未取得食品經營許可的「幽靈店舖」開展的餐飲外賣活動。「幽靈外賣」之害,害在隱蔽、險在失控。調查顯示,平台上的蛋糕外賣店舖通過轉單寶等平台,將外賣訂單低價轉包賺取差價,實際蛋糕製作由其他經營者完成,消費者全程不知情。

《新華時評》表示,平台未依法履行審查義務,絕不是把關不嚴的小問題,其失責行為正在侵蝕食品行業信任與市場秩序。具體包括,食品安全底線失守,消費者隱私和知情權被肆意踐踏,以及「內捲式」低價競爭摧毀行業生態。此次系列案中的細節令人觸目驚心。例如:消費者花費逾250元預訂的蛋糕,經電商平台抽用和轉單平台轉包後,實際蛋糕製作者僅以不足80元的低價競得。在「價低者得」的行業競爭秩序下,製作方不得不壓縮成本,劣幣驅逐良幣,整個行業被迫放棄質量、比拼低價,最終由消費者為低質低價買單。

此次監管部門按「一店一處罰」從嚴辦理,意在壓實平台「守門員」首責,為行業的長遠健康發展「修路架橋」。對平台而言,必須真正摒棄「流量至上」的短視思維,扛起主體責任,不僅要看「證」更要核「實」,建立線上線下一體化核驗機制,確保每一單外賣背後都是一家看得見、摸得著及信得過的實體店,將「幽靈」拒之門外。對監管部門而言,既要動真碰硬及形成威懾,也要進一步建章立制。《網絡餐飲服務經營者落實食品安全主體責任監督管理規定》將於6月起正式施行,新規從源頭阻斷劣質商家入網,強化全鏈條及全流程管控,引導行業發展走向規範有序。(ta/w)

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